Social Media Management

Instead of traditional methods, consumers increasingly turn to social networks to learn about products and services. Platforms such as Facebook, YouTube, Instagram, X, LinkedIn and Pinterest are not just an announcement channel for brands, but an environment where two-way communication with customers takes place and decisions are shaped.

Social media management means running all of these activities in a planned and measurable way — from building a strategy to producing content, from community management to advertising and reporting. As Kando Social, we make sure your brand reaches its target audience on the right platform with the right content.

How much should my social media advertising budget be?

The most important factor in setting your budget is the expected ad conversion rate. As Kando Social, we recommend a starting budget based on your goals and, after your approval, create the ad group and publish your ad.

Does social media management benefit SEO?

Social media does not affect search rankings as a direct factor, but it does so indirectly: a popular, regularly updated social media account increases your brand's credibility and awareness, and grows the number of visitors and links pointing to your website. This effect applies not only to Google but to all search engines.

What is social media analytics for?

Analytics shows which content engages with which audience on which platform. This allows us to optimise your account based on data to reach more followers and create more engaging posts.